Comments on: Advertising - is it really working? http://www.emergencemarketing.com/2008/04/30/advertising-is-it-really-working/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 20 Nov 2008 14:54:46 +0000 http://wordpress.org/?v=2.5.1 By: Amanda Scriver http://www.emergencemarketing.com/2008/04/30/advertising-is-it-really-working/#comment-1551 Amanda Scriver Wed, 28 May 2008 16:19:14 +0000 http://www.emergencemarketing.com/2008/04/30/advertising-is-it-really-working/#comment-1551 Unless there is some sort of third-party media auditing in place, getting the right people to see the right ads is going to be a guessing game. In my mind, this study confirms that not enough people are seeing the ads that are directed at them. Our team just built www.buysafemedia.com, which talks more about issues like this and offers up why many advertising campaigns miss their targets.

Unless there is some sort of third-party media auditing in place, getting the right people to see the right ads is going to be a guessing game. In my mind, this study confirms that not enough people are seeing the ads that are directed at them. Our team just built http://www.buysafemedia.com, which talks more about issues like this and offers up why many advertising campaigns miss their targets.

]]> By: Paula Thornton http://www.emergencemarketing.com/2008/04/30/advertising-is-it-really-working/#comment-1308 Paula Thornton Wed, 30 Apr 2008 16:02:17 +0000 http://www.emergencemarketing.com/2008/04/30/advertising-is-it-really-working/#comment-1308 And it's economically inefficient (http://tinyurl.com/3cn6js). So maybe we should take out an ad to let people know? Because the only ones looking AT the ads are the ones who created them in the first place. And it’s economically inefficient (http://tinyurl.com/3cn6js). So maybe we should take out an ad to let people know? Because the only ones looking AT the ads are the ones who created them in the first place.

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