http://www.emergencemarketing.com/2008/04/16/measuring-marketing-effectiveness-is-hard%e2%80%a6/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 11 Mar 2010 18:38:54 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.emergencemarketing.com/2008/04/16/measuring-marketing-effectiveness-is-hard%e2%80%a6/comment-page-1/#comment-1962 Measuring Marketing Effectiveness in Old Media « Marketing Breakdown Mon, 21 Jul 2008 23:29:38 +0000 http://www.emergencemarketing.com/2008/04/16/measuring-marketing-effectiveness-is-hard%e2%80%a6/#comment-1962 [...] executives, the marketing department is often viewed as a cost center. Although some would say that it is impossible, most marketing professionals keep close tabs on their return on investment and the effectiveness [...] [...] executives, the marketing department is often viewed as a cost center. Although some would say that it is impossible, most marketing professionals keep close tabs on their return on investment and the effectiveness [...]

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