Lessons learned from a teenager on promoting online videos
My 13 year old son, who is an avid snowboarder has been producing a couple of snowboard competition videos recently. As a very biased dad I off course think that they are wonderful.
But what got me most puzzled is by how he went about promoting it – he hired a friend of his to promote both videos. The friend, who is also a snowboarder, goes into snowboard magazine chat rooms and online store chat rooms to promote the heck out of the videos. When the friend gets a good response in a chat room, or when he hits a milestone in terms of views, he calls my son to report back on what happened. All that for $3/video. Another interesting tidbit about the emerging entrepreneurship at my son’s school is the underground banking system. For years my son has had a kid in class who they call the banker. If you do not have enough money for lunch he will loan you $1 and expect $1.50 back the next day. When my son’s payment was due for his marketing hire, and he realized he had no money, a competitor to the original banker emerged. He only charges 33% interest, but he has a $3 minimum on his loans.
Fun to watch those kids…
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