http://www.emergencemarketing.com/2008/04/03/buyers-have-two-evaluation-frameworks-a-social-and-a-market-framework/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Tue, 23 Apr 2013 18:43:29 +0000 hourly 1 http://wordpress.org/?v=3.4.1 http://www.emergencemarketing.com/2008/04/03/buyers-have-two-evaluation-frameworks-a-social-and-a-market-framework/comment-page-1/#comment-5761 Customer Reference Programs in a Hyper-Social world | hypersocialorg.com Sat, 27 Mar 2010 23:20:17 +0000 http://www.emergencemarketing.com/2008/04/03/buyers-have-two-evaluation-frameworks-a-social-and-a-market-framework/#comment-5761 [...] pay for your customer references On more than one occasion have I written about the cons and cons of paying people for any kind of feedback. The same is true for customer [...] [...] pay for your customer references On more than one occasion have I written about the cons and cons of paying people for any kind of feedback. The same is true for customer [...]

]]> http://www.emergencemarketing.com/2008/04/03/buyers-have-two-evaluation-frameworks-a-social-and-a-market-framework/comment-page-1/#comment-5760 Word of Mouth is very valuable – as long as you do not pay for it | hypersocialorg.com Sat, 27 Mar 2010 23:16:28 +0000 http://www.emergencemarketing.com/2008/04/03/buyers-have-two-evaluation-frameworks-a-social-and-a-market-framework/#comment-5760 [...] social capital for the amount of money that you are giving me (and chances are it won’t). As Dan Ariely calls it, I will evaluate the referral transaction in my market framework. If you do not give me any [...] [...] social capital for the amount of money that you are giving me (and chances are it won’t). As Dan Ariely calls it, I will evaluate the referral transaction in my market framework. If you do not give me any [...]

]]> http://www.emergencemarketing.com/2008/04/03/buyers-have-two-evaluation-frameworks-a-social-and-a-market-framework/comment-page-1/#comment-5759 Word of Mouth is very valuable – as long as you do not pay for it Sat, 27 Mar 2010 23:15:35 +0000 http://www.emergencemarketing.com/2008/04/03/buyers-have-two-evaluation-frameworks-a-social-and-a-market-framework/#comment-5759 [...] social capital for the amount of money that you are giving me (and chances are it won’t). As Dan Ariely calls it, I will evaluate the referral transaction in my market framework. If you do not give me any [...] [...] social capital for the amount of money that you are giving me (and chances are it won’t). As Dan Ariely calls it, I will evaluate the referral transaction in my market framework. If you do not give me any [...]

]]> http://www.emergencemarketing.com/2008/04/03/buyers-have-two-evaluation-frameworks-a-social-and-a-market-framework/comment-page-1/#comment-5241 Customer Reference Programs in a Hyper-Social world Wed, 17 Feb 2010 16:23:15 +0000 http://www.emergencemarketing.com/2008/04/03/buyers-have-two-evaluation-frameworks-a-social-and-a-market-framework/#comment-5241 [...] pay for your customer references On more than one occasion have I written about the cons and cons of paying people for any kind of feedback. The same is true for customer [...] [...] pay for your customer references On more than one occasion have I written about the cons and cons of paying people for any kind of feedback. The same is true for customer [...]

]]> http://www.emergencemarketing.com/2008/04/03/buyers-have-two-evaluation-frameworks-a-social-and-a-market-framework/comment-page-1/#comment-3959 The logos, pathos, and ethos of sustainable marketing — Sustainable Marketing Blog Fri, 02 Oct 2009 21:15:33 +0000 http://www.emergencemarketing.com/2008/04/03/buyers-have-two-evaluation-frameworks-a-social-and-a-market-framework/#comment-3959 [...] which is where greenwashing comes in. The rational argument also infuses decision-making with a market evaluation framework; offer rewards for the purchasing decision and you’re stuck having to cultivate loyalty with [...] [...] which is where greenwashing comes in. The rational argument also infuses decision-making with a market evaluation framework; offer rewards for the purchasing decision and you’re stuck having to cultivate loyalty with [...]

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