http://www.emergencemarketing.com/2008/04/03/buyers-have-two-evaluation-frameworks-a-social-and-a-market-framework/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Fri, 19 Mar 2010 10:29:27 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://www.emergencemarketing.com/2008/04/03/buyers-have-two-evaluation-frameworks-a-social-and-a-market-framework/comment-page-1/#comment-5241 Customer Reference Programs in a Hyper-Social world Wed, 17 Feb 2010 16:23:15 +0000 http://www.emergencemarketing.com/2008/04/03/buyers-have-two-evaluation-frameworks-a-social-and-a-market-framework/#comment-5241 [...] pay for your customer references On more than one occasion have I written about the cons and cons of paying people for any kind of feedback. The same is true for customer [...] [...] pay for your customer references On more than one occasion have I written about the cons and cons of paying people for any kind of feedback. The same is true for customer [...]

]]> http://www.emergencemarketing.com/2008/04/03/buyers-have-two-evaluation-frameworks-a-social-and-a-market-framework/comment-page-1/#comment-3959 The logos, pathos, and ethos of sustainable marketing — Sustainable Marketing Blog Fri, 02 Oct 2009 21:15:33 +0000 http://www.emergencemarketing.com/2008/04/03/buyers-have-two-evaluation-frameworks-a-social-and-a-market-framework/#comment-3959 [...] which is where greenwashing comes in. The rational argument also infuses decision-making with a market evaluation framework; offer rewards for the purchasing decision and you’re stuck having to cultivate loyalty with [...] [...] which is where greenwashing comes in. The rational argument also infuses decision-making with a market evaluation framework; offer rewards for the purchasing decision and you’re stuck having to cultivate loyalty with [...]

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