Comments on: Some companies just get too cutesy in order to hop on the Eco-wagon http://www.emergencemarketing.com/2008/03/27/some-companies-just-get-too-cutesy-in-order-to-hop-on-the-eco-wagon/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 20 Nov 2008 16:39:11 +0000 http://wordpress.org/?v=2.5.1 By: john cass http://www.emergencemarketing.com/2008/03/27/some-companies-just-get-too-cutesy-in-order-to-hop-on-the-eco-wagon/#comment-1105 john cass Tue, 08 Apr 2008 01:43:14 +0000 http://www.emergencemarketing.com/2008/03/27/some-companies-just-get-too-cutesy-in-order-to-hop-on-the-eco-wagon/#comment-1105 I wonder if this is an attempt to counter the tap water campaign. The campaign by several cities to stop using bottled water because in a lot of cases the bottled water is tap water. Though with the case of poland spring, I believe they use spring water. http://www.iht.com/articles/ap/2007/10/09/business/NA-FIN-US-Bottled-Water-Campaign.php

I wonder if this is an attempt to counter the tap water campaign. The campaign by several cities to stop using bottled water because in a lot of cases the bottled water is tap water. Though with the case of poland spring, I believe they use spring water.

http://www.iht.com/articles/ap/2007/10/09/business/NA-FIN-US-Bottled-Water-Campaign.php

]]> By: Goodness Gracious, Great Blogs of Fire! » The Buzz Bin http://www.emergencemarketing.com/2008/03/27/some-companies-just-get-too-cutesy-in-order-to-hop-on-the-eco-wagon/#comment-1055 Goodness Gracious, Great Blogs of Fire! » The Buzz Bin Tue, 01 Apr 2008 05:37:56 +0000 http://www.emergencemarketing.com/2008/03/27/some-companies-just-get-too-cutesy-in-order-to-hop-on-the-eco-wagon/#comment-1055 [...] Marketing makes an example out of Poland Spring’s new "eco-friendly" bottle design, saying that the shape of the bottle alone isn’t enough to relay the true message of the [...] [...] Marketing makes an example out of Poland Spring’s new "eco-friendly" bottle design, saying that the shape of the bottle alone isn’t enough to relay the true message of the [...]

]]> By: spatially relevant » Blog Archive » My 200th Post! http://www.emergencemarketing.com/2008/03/27/some-companies-just-get-too-cutesy-in-order-to-hop-on-the-eco-wagon/#comment-1053 spatially relevant » Blog Archive » My 200th Post! Mon, 31 Mar 2008 12:47:03 +0000 http://www.emergencemarketing.com/2008/03/27/some-companies-just-get-too-cutesy-in-order-to-hop-on-the-eco-wagon/#comment-1053 [...] Francois Gossieaux [...] [...] Francois Gossieaux [...]

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