http://www.emergencemarketing.com/2008/03/13/community-vs-content-adage-and-the-ipa-get-it-wrong/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 18 Mar 2010 23:26:10 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://www.emergencemarketing.com/2008/03/13/community-vs-content-adage-and-the-ipa-get-it-wrong/comment-page-1/#comment-984 Alex B.Wurth Sat, 15 Mar 2008 02:32:46 +0000 http://www.emergencemarketing.com/2008/03/13/community-vs-content-adage-and-the-ipa-get-it-wrong/#comment-984 How interesting, they're trying to separate these two things when clearly they overlap so much they're intertwined. Like what about when someone is using an obvious community site to discuss making a purchase, is that not commerce? How interesting, they’re trying to separate these two things when clearly they overlap so much they’re intertwined. Like what about when someone is using an obvious community site to discuss making a purchase, is that not commerce?

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