You would think it would be a clear-cut answer, right? The one that wins the most delegates through the two-tiered election process wins…
Yesterday CNN announced “Texas Caucus Win Estimated” (for Obama), the New York Times today is still talking about Clinton’s big win in Texas (they do not even specify that the win was in the Texas primaries, which would technically be correct), and the Boston Globe keeps talking about her big win in the Texas primaries as well (as late as Monday). Yet as early as Thursday of last week it looked like Obama was going to win Texas with more delegates than Clinton – a ratio that even party officials were agreeing would hold through the ongoing tally for the caucus part of the election.
If a simple story, which can be backed by straight calculus, can get distorted to the point of confusing readers and voters by some of the best known media outlets – how do you think you are ever going to control the message around your worldwide innovative feature-rich, robust and scalable widget?
Let’s face it marketers, you just cannot count on people to retell a story the right way… It’s not just that you are not in control of the message (which is not a new thing) – you have to plan for it going seriously wrong.
There are some great lessons to be learned in the world of politics!