New study finds - agencies do not get social media
A new TNS/Cymfony study found that marketers feel that their agencies are ill equipped to help them succeed in leveraging social media as part of their marketing mix (via David Armano tweet).
It’s a phenomenon that we’re seeing in our client base as well. Agencies sometimes talk the talk, but when you sign on the dotted line the next thing you know is that there is a team of junior people walking in your door doing exactly the same thing they were doing 15 years ago. And when you find someone with deep expertise in social media, often times they do not understand the lingo of a traditional marketer.
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