Comments on: Brite ‘08 – the end of marketing death valley is in sight http://www.emergencemarketing.com/2008/02/09/brite-08-the-end-of-marketing-death-valley-is-in-sight/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Fri, 19 Mar 2010 10:29:27 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: C.B. Whittemore http://www.emergencemarketing.com/2008/02/09/brite-08-the-end-of-marketing-death-valley-is-in-sight/comment-page-1/#comment-882 C.B. Whittemore Sun, 10 Feb 2008 19:32:59 +0000 http://www.emergencemarketing.com/2008/02/09/brite-08-the-end-of-marketing-death-valley-is-in-sight/#comment-882 Francois, excellent summary! It's amazing how companies justify to themselves staying in marketing death valley when beyond has so much potential. I love your description of marketing as a "way of behaving in the marketplace" and I have high hopes for both a longer event horizon and measurment tools like ROInformation. Thank you for inviting me to be a part of this exciting journey! Francois, excellent summary!

It’s amazing how companies justify to themselves staying in marketing death valley when beyond has so much potential. I love your description of marketing as a “way of behaving in the marketplace” and I have high hopes for both a longer event horizon and measurment tools like ROInformation.

Thank you for inviting me to be a part of this exciting journey!

]]> By: francois http://www.emergencemarketing.com/2008/02/09/brite-08-the-end-of-marketing-death-valley-is-in-sight/comment-page-1/#comment-872 francois Sat, 09 Feb 2008 20:58:52 +0000 http://www.emergencemarketing.com/2008/02/09/brite-08-the-end-of-marketing-death-valley-is-in-sight/#comment-872 Valeria - I agree that is definitely part of it. The new tools are allowing costs of interaction to come crashing down and new networks to spring up inside and outside of organizations that challenge the traditional hierarchies as well as the approved channels of communications. There is also more than that - think about the negative effects of companies being driven by short term quarterly goals, or companies who are misusing ROI to measure discreet marketing processes (http://tinyurl.com/2kafkg). Valeria – I agree that is definitely part of it. The new tools are allowing costs of interaction to come crashing down and new networks to spring up inside and outside of organizations that challenge the traditional hierarchies as well as the approved channels of communications.

There is also more than that – think about the negative effects of companies being driven by short term quarterly goals, or companies who are misusing ROI to measure discreet marketing processes (http://tinyurl.com/2kafkg).

]]> By: Paul | SameTrafficMoreSales.com http://www.emergencemarketing.com/2008/02/09/brite-08-the-end-of-marketing-death-valley-is-in-sight/comment-page-1/#comment-871 Paul | SameTrafficMoreSales.com Sat, 09 Feb 2008 18:38:41 +0000 http://www.emergencemarketing.com/2008/02/09/brite-08-the-end-of-marketing-death-valley-is-in-sight/#comment-871 Right on the money - especially this one: "Many marketers have learned that they need to put the customer at the core of their offering, not their company nor their product." I'm still amazed at the number of ads and websites that are geared towards telling me how great their company or product is, i.e. Them, Them, Them. Paul Hancox | SameTrafficMoreSales.com Right on the money – especially this one: “Many marketers have learned that they need to put the customer at the core of their offering, not their company nor their product.”

I’m still amazed at the number of ads and websites that are geared towards telling me how great their company or product is, i.e. Them, Them, Them.

Paul Hancox | SameTrafficMoreSales.com

]]> By: Valeria Maltoni http://www.emergencemarketing.com/2008/02/09/brite-08-the-end-of-marketing-death-valley-is-in-sight/comment-page-1/#comment-870 Valeria Maltoni Sat, 09 Feb 2008 17:59:32 +0000 http://www.emergencemarketing.com/2008/02/09/brite-08-the-end-of-marketing-death-valley-is-in-sight/#comment-870 It was really interesting to hear the same problems I've heard inside organizations being shared at BRITE. When we talk about organizational and cultural problems we're really talking about power structures struggling with the flattening realities of the marketplace. It was really interesting to hear the same problems I’ve heard inside organizations being shared at BRITE. When we talk about organizational and cultural problems we’re really talking about power structures struggling with the flattening realities of the marketplace.

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