Going to BRITE this week
I’ll be attending the BRITE conference at Columbia this week and I’ll be leading a session with my partner Lois Kelly during the CMO day. The broad topic is: what do you do when traditional marketing is no longer working for you, when customers and prospect don’t want to hear from you, when they don’t care that much about you to give you meaningful feedback, and when all the cool new viral stuff only seems to work for others. If you have ideas or examples that might work well, please post a link in the comments.
We will also be blogging the conference – with 10 of us (David Berkowitz, Don Dodge, Paul Dunay, Tom Guarriello, Max Kalehoff, Lois Kelly, Valeria Maltoni, Amanda Mooney, and Christine Whittemore) participating and reporting on what promises to be very interesting discussions.
There are still a few seats left – so if interested please register. You can get a 10% discount by using the code briteblog08 during the registration process.
We hope to see you there or to receive suggestions for our session through the comments.
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
February 5th, 2008 at 4:26 pm
It’s an honor to be in such company, both at the event and among all these top bloggers. Thanks again for having me; can’t wait to attend. David
February 5th, 2008 at 5:27 pm
I’m looking forward to meeting you, seeing CB again and meeting the rest of this awesome group. As well, I hope I can offer further thoughts for consideration.
February 6th, 2008 at 2:55 am
Francois, what a thrill to be a part of this group! I am looking forward to being as inspired and engaged as I was 2 years ago for the Marketing Innovation Conference. Thank you et a bientot!
February 6th, 2008 at 8:22 pm
Thank you for including me in this Francois! I can’t wait to attend and connect with the rest of the bloggers and speakers!