Most market research is done to prove someone’s point of view…
That is what Watts Wacker of FirstMatter says in a round table discussion on innovation in marketing with Ann Lewnes of Adobe, Todd Peters of Staples, Mats Rönne of Electrolux, Watts Wacker of FirstMatter and Rodney Mason of Hawkeye in the January - February edition of The Hub.
Other interesting tidbits from the roundtable discussion:
- According to Mason, one third of the people under 30 do not make their buying decisions without checking their social network first
- Most are not ready for consumer generated pricing yet, but many have dabbled with sensory branding
- Many see the biggest innovation potential for marketing on the web, in social networks and still in search… Wacker thinks the biggest inspiration for innovation comes from the out of home industry
Overall a good read…
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Leave a Reply