Another survey shows the increasing impact of blogs on traditional PR
Confirming a recent survey from Arketi, a new survey commissioned by Brodeur from Marketwire found that:
- Blogs are a regular source for journalists: Over three-quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue
- Nearly 70% of all reporters check a blog list on a regular basis:
- The majority of journalists said blogs were having a significant impact on news reporting in all areas tested - except news quality.
Note to PR people - an increasing share of reader attention is moving to social media, and that is why you need to engage in the social media space. Two recent surveys now show that if traditional media is still your main goal, then an increasingly effective way to influence traditional media is by engaging with social media. So one way or the other, you can no longer ignore social media!
Oh, one more point - creating anemic, corporate-speak-laden, CEO blogs does not count 
(via Marketing Charts)
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January 9th, 2008 at 8:25 pm
[...] unknown wrote an interesting post today onHere’s a quick excerptConfirming a recent survey from Arketi, a new survey commissioned by Brodeur from Marketwire found that:. Blogs are a regular source for journalists: Over three-quarters of reporters see blogs as helpful in giving them story ideas, … [...]
January 10th, 2008 at 9:48 am
[...] Francois Gossieaux points to a new survey which highlights the increasing influence of blogs on the media, here are some of the key stats: >> Blogs are a regular source for journalists: Over three-quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue [...]
January 14th, 2008 at 1:03 pm
Very interesting! It seems that blogs are changing traditional journalism! But use of blogs need to intelligent by journalists and at the same time it’s clear that anemic and corporate-speak-laden CEO blogs are useless!
L.T.
March 16th, 2008 at 8:24 pm
[...] cyclical feedback is further supported by Francois Gossieaux on his Emergence Marketing blog. He says, “nearly 70 per cent of all reporters check a blog list on a regular basis.” The [...]
July 5th, 2008 at 11:14 pm
As a PR person and a blogger, I’m happy to see this trend continue. Unfortunately, we PR people are far too often responsible for the corporate-laden-speak that you speak of. Blogs should be informal, direct and easy to understand. They provide a window into the soul of the organization or the individual. Let’s not cloud that window with well-meaning PR.
Dan Durazo
http://dandurazo.wordpress.com
August 9th, 2008 at 10:49 am
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