- Blogs are a regular source for journalists: Over three-quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue
- Nearly 70% of all reporters check a blog list on a regular basis:
- The majority of journalists said blogs were having a significant impact on news reporting in all areas tested – except news quality.
Note to PR people – an increasing share of reader attention is moving to social media, and that is why you need to engage in the social media space. Two recent surveys now show that if traditional media is still your main goal, then an increasingly effective way to influence traditional media is by engaging with social media. So one way or the other, you can no longer ignore social media!
Oh, one more point – creating anemic, corporate-speak-laden, CEO blogs does not count
(via Marketing Charts)