emergencemarketing.com

Many companies get launched long before they have real offerings, customers or revenues. There are few cases where this makes sense, but in most cases this form of hype is just that – hype.

About a year ago I began advising companies in my primary area of passion – marketing and innovation, helping companies fix their broken marketing processes by operationalizing so-called marketing 2.0 techniques. As the business grew, so did we, and I was able to pull others into the mix, including Hylton Jolliffe, my partner at Corante.

After six months of steady growth and a half dozen regular clients we decided to create a new company in June of 2007, calling it MarketHum. After that we continued on our solid growth path – signing up more clients, expanding the number of people the company works with, including Isabel Walcott Hilborn, and building a healthy revenue base. More importantly, our alternative marketing techniques and programs delivered real and measurable results to our clients in the areas of PR, thought leadership, lead generation, market research and sales support.

I’m happy to report that we’ve now been honored by the Society of New Communications Research with not one award but two! The first is for one of our thought-leadership communities – the Mobile Messaging 2.0 group blog – a category of products we’ve developed to help companies better engage with their marketspace. The second is the 2007 SNCR Award for Excellence in the Individual/Professional division for both Hylton and I – it feels so great to have an outside and reputable organization to validate your innovative approaches to marketing.

Now that I have finally come out of the closet with my new company I have to announce one other major development – we are growing still further! In the last month we have agreed to merge our company with Foghound – the marketing agency led by Lois Kelly, author of Beyond Buzz and founder of Thunderhouse, one of the early interactive agencies in the Boston area which is now part of McCann Erickson, and Janet Swaysland, ex-President of Brodeur USA. The paint is still wet on this deal and while we already have two joint accounts, we still have not picked a new name for our company nor built any web presence – stay tuned for that! We’ll have more to say about it in the weeks and months ahead but suffice it to say the merger is a marriage made in heaven – with very complementary skill sets and a complementary set of service and product lines we’re all excited about.

After this shameless self-promotion post, we will now return to our regular marketing programming

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