http://www.emergencemarketing.com/2007/11/27/who-cares-how-you-segment-your-market/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Sun, 05 Sep 2010 07:14:51 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://www.emergencemarketing.com/2007/11/27/who-cares-how-you-segment-your-market/comment-page-1/#comment-698 Blogging Business Live, everything about markets! » Archivio Blog » Who cares how you segment your market? Tue, 27 Nov 2007 17:22:57 +0000 http://www.emergencemarketing.com/index.php/2007/11/27/who-cares-how-you-segment-your-market/#comment-698 [...] emergencemarketing.com wrote an interesting post today!.Here’s a quick excerpt It does not matter what you think about your customers - what really matters is what they think about themselves. Many marketers overlook this point and end up talking about their products in ways that the customer can not relate to. Let’s take a high-tech example that continuously pops up, especially as you have many ex-enterprise-software marketers now marketing software-as-a-service solutions. You might think of the market you’re selling into as the enterprise market - large multinational c [...] [...] emergencemarketing.com wrote an interesting post today!.Here’s a quick excerpt It does not matter what you think about your customers – what really matters is what they think about themselves. Many marketers overlook this point and end up talking about their products in ways that the customer can not relate to. Let’s take a high-tech example that continuously pops up, especially as you have many ex-enterprise-software marketers now marketing software-as-a-service solutions. You might think of the market you’re selling into as the enterprise market – large multinational c [...]

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