Comments on: Marketing vs. PR vs. Advertising vs. Branding http://www.emergencemarketing.com/2007/11/21/marketing-vs-pr-vs-advertising-vs-branding/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 20 Nov 2008 16:47:52 +0000 http://wordpress.org/?v=2.5.1 By: Ashley http://www.emergencemarketing.com/2007/11/21/marketing-vs-pr-vs-advertising-vs-branding/#comment-1084 Ashley Wed, 02 Apr 2008 20:58:32 +0000 http://emergencemarketing.com/?p=983#comment-1084 After having an exhausting issue with this at work, and the fact that it needs to be differentiated: I'd say marketing, that is getting our message out there. PR is about convincing ('trust me' is meant to be a joke against PR people :) ) Advertising is about exposure. Branding is what you want to make people feel through your interaction with your company (hence brand equity is subjective more than objective). Funny how relevant this cartoon can be in the industry!

After having an exhausting issue with this at work, and the fact that it needs to be differentiated:
I’d say marketing, that is getting our message out there.
PR is about convincing (’trust me’ is meant to be a joke against PR people :) )
Advertising is about exposure.
Branding is what you want to make people feel through your interaction with your company (hence brand equity is subjective more than objective).

Funny how relevant this cartoon can be in the industry!

]]> By: Technology Marketing Blog | Marketing Explained. http://www.emergencemarketing.com/2007/11/21/marketing-vs-pr-vs-advertising-vs-branding/#comment-717 Technology Marketing Blog | Marketing Explained. Mon, 03 Dec 2007 16:58:51 +0000 http://emergencemarketing.com/?p=983#comment-717 [...] recent post on the Emergence Marketing blog shows a graphic depicting the difference among marketing, advertising, PR, and branding. Yes, it [...] [...] recent post on the Emergence Marketing blog shows a graphic depicting the difference among marketing, advertising, PR, and branding. Yes, it [...]

]]> By: Han Boon Kiat http://www.emergencemarketing.com/2007/11/21/marketing-vs-pr-vs-advertising-vs-branding/#comment-695 Han Boon Kiat Tue, 27 Nov 2007 07:26:25 +0000 http://emergencemarketing.com/?p=983#comment-695 didn't really get the PR nor the Branding one. this cartoon prob will work just with 1 & 3 maybe this cartoon needs a clearer message - well - like an ad didn’t really get the PR nor the Branding one.
this cartoon prob will work just with 1 & 3

maybe this cartoon needs a clearer message - well - like an ad

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