Comments on: Measuring ROI on social media investments http://www.emergencemarketing.com/2007/11/15/measuring-roi-on-social-media-investments/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 11 Mar 2010 18:38:54 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: francois http://www.emergencemarketing.com/2007/11/15/measuring-roi-on-social-media-investments/comment-page-1/#comment-2627 francois Wed, 26 Nov 2008 23:59:17 +0000 http://emergencemarketing.com/?p=978#comment-2627 Hi Toby -- feel free to upload it to the community. And maybe write a post in the forums about it. JJ - long time no speak. Should we not have target ROI's for all marketing programs, social media based or other? Maybe not...but considering the economic times, and the current ROI driven culture we have to deal with I thing the answer is yes :) Hi Toby — feel free to upload it to the community. And maybe write a post in the forums about it.

JJ – long time no speak. Should we not have target ROI’s for all marketing programs, social media based or other? Maybe not…but considering the economic times, and the current ROI driven culture we have to deal with I thing the answer is yes :)

]]> By: JJ Kennedy http://www.emergencemarketing.com/2007/11/15/measuring-roi-on-social-media-investments/comment-page-1/#comment-2616 JJ Kennedy Sun, 23 Nov 2008 14:28:51 +0000 http://emergencemarketing.com/?p=978#comment-2616 I think the real difficulty lies not in determining the ROI of a social media campaign AFTER the fact, but before when you are in the strategy and planning processs. In my experience, social media has much more of a "tipping point" type curve where things really take off or they don't. That type of variability makes it much more difficult to use as part of a strategic marketing plan. I think the real difficulty lies not in determining the ROI of a social media campaign AFTER the fact, but before when you are in the strategy and planning processs. In my experience, social media has much more of a “tipping point” type curve where things really take off or they don’t.

That type of variability makes it much more difficult to use as part of a strategic marketing plan.

]]> By: Come misurare il ROI degli investimenti nei social media « MediaMeter http://www.emergencemarketing.com/2007/11/15/measuring-roi-on-social-media-investments/comment-page-1/#comment-712 Come misurare il ROI degli investimenti nei social media « MediaMeter Thu, 29 Nov 2007 16:25:57 +0000 http://emergencemarketing.com/?p=978#comment-712 [...] aziende si stanno impegnando per misurare adeguatamente il ROI degli investimenti nei social media. Qui  Francois Gossieaux, presidente di Corante (azienda che fornisce il newsmastering professionale per [...] [...] aziende si stanno impegnando per misurare adeguatamente il ROI degli investimenti nei social media. Qui  Francois Gossieaux, presidente di Corante (azienda che fornisce il newsmastering professionale per [...]

]]> By: Toby http://www.emergencemarketing.com/2007/11/15/measuring-roi-on-social-media-investments/comment-page-1/#comment-689 Toby Sat, 17 Nov 2007 10:23:41 +0000 http://emergencemarketing.com/?p=978#comment-689 Francois - your community might enjoy the podcast I did with Peter Kim and Marianne Richmond titled - Blog Analytics: A Step Towards Credibility?? <a href="http://tinyurl.com/2mqcl6" rel="nofollow">http://tinyurl.com/2mqcl6</a> Looking forward to the results of your research with Deloitte. Francois – your community might enjoy the podcast I did with Peter Kim and Marianne Richmond titled – Blog Analytics: A Step Towards Credibility?? http://tinyurl.com/2mqcl6

Looking forward to the results of your research with Deloitte.

]]> By: Francois Gossieaux http://www.emergencemarketing.com/2007/11/15/measuring-roi-on-social-media-investments/comment-page-1/#comment-688 Francois Gossieaux Fri, 16 Nov 2007 15:07:27 +0000 http://emergencemarketing.com/?p=978#comment-688 Thank you for the comments - Yvonne, I will leave a comment on your blog as well...the post had a lot of interesting points. The main issue with ROI in marketing is that people do not know how to measure what they do now and so they are having trouble measuring new things as well. Rob Bois from AMR research makes that point in the Facebook Marketing 2.0 group where I started a similar discussions by saying that "Our surveys are showing that CP companies are investing very little in marketing 2.0 and blame a lack of ROI as the primary reason. However, they can't even effectively measure the ROI of their traditional campaigns, so this is really a red herring. With the average tenure of a VP of marketing hovering around 2 years, it seems nobody is willing to rock the boat." Thank you for the comments – Yvonne, I will leave a comment on your blog as well…the post had a lot of interesting points.

The main issue with ROI in marketing is that people do not know how to measure what they do now and so they are having trouble measuring new things as well.

Rob Bois from AMR research makes that point in the Facebook Marketing 2.0 group where I started a similar discussions by saying that “Our surveys are showing that CP companies are investing very little in marketing 2.0 and blame a lack of ROI as the primary reason. However, they can’t even effectively measure the ROI of their traditional campaigns, so this is really a red herring. With the average tenure of a VP of marketing hovering around 2 years, it seems nobody is willing to rock the boat.”

]]> By: Yvonne DiVita http://www.emergencemarketing.com/2007/11/15/measuring-roi-on-social-media-investments/comment-page-1/#comment-687 Yvonne DiVita Fri, 16 Nov 2007 12:05:23 +0000 http://emergencemarketing.com/?p=978#comment-687 Francois, my partner, Tom, wrote about blogging ROI a few months ago... I'd be interested in your reaction to his viewpoint on the topic. It's over at our blogging blog, <a href="http://www.businessbloggingbootcamp.com/2007/02/extending_forre.html" rel="nofollow">http://www.businessbloggingbootcamp.com/2007/02/extending_forre.html</a> Yvonne Francois, my partner, Tom, wrote about blogging ROI a few months ago… I’d be interested in your reaction to his viewpoint on the topic. It’s over at our blogging blog, http://www.businessbloggingbootcamp.com/2007/02/extending_forre.html

Yvonne

]]> By: Tom O'Brien http://www.emergencemarketing.com/2007/11/15/measuring-roi-on-social-media-investments/comment-page-1/#comment-686 Tom O'Brien Fri, 16 Nov 2007 11:55:26 +0000 http://emergencemarketing.com/?p=978#comment-686 OK, here is my post on social media measurement: <a href="http://humanvoice.wordpress.com/2007/11/16/social-media-measurement/" rel="nofollow">Social Media Measurement </a> Tom O'Brien OK, here is my post on social media measurement:

Social Media Measurement

Tom O’Brien

]]> By: Tom O'Brien http://www.emergencemarketing.com/2007/11/15/measuring-roi-on-social-media-investments/comment-page-1/#comment-685 Tom O'Brien Fri, 16 Nov 2007 11:22:38 +0000 http://emergencemarketing.com/?p=978#comment-685 Hi Francois: Great subject. As a social media branding & communication consultancy, we are very interested in measurement of results. We have developed an index called Online Promoter Score which we can track with our tools. In conjunction with MINI and Northwestern University, we have been tying chances in Online Promoter Score to changes in sales. Very promising work. See more here: <a href="http://www.motivequest.com/main.taf?p=1,2,1,1" rel="nofollow">http://www.motivequest.com/main.taf?p=1,2,1,1</a> Tom O'Brien Hi Francois:

Great subject. As a social media branding & communication consultancy, we are very interested in measurement of results.

We have developed an index called Online Promoter Score which we can track with our tools. In conjunction with MINI and Northwestern University, we have been tying chances in Online Promoter Score to changes in sales. Very promising work.

See more here:

http://www.motivequest.com/main.taf?p=1,2,1,1

Tom O’Brien

]]>