History repeats itself – ad skipping in 1934

November 7th, 2007 francois Posted in advertising | No Comments »

This article in the April 4th edition of Modern Mechanix reminds us that many new ideas are…well not so new after all – “Radio listeners who dislike advertising announcements and long speeches will welcome a new invention that automatically shuts off voice programs.”

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(via MIT’s Advertising Lab)

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