Comments on: Amazing to see how many marketers spam… http://www.emergencemarketing.com/2007/11/01/amazing-to-see-how-many-marketers-spam/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Mon, 06 Oct 2008 16:42:15 +0000 http://wordpress.org/?v=2.5.1 By: Isabel Hilborn http://www.emergencemarketing.com/2007/11/01/amazing-to-see-how-many-marketers-spam/#comment-679 Isabel Hilborn Mon, 12 Nov 2007 11:07:34 +0000 http://emergencemarketing.com/?p=966#comment-679 John, Personally I think of Cluetrain as more of a list of truths (markets are conversations) than a how-to book. So I don't know whether it is appropriate to ask if it "works" - unless we are asking, have these truths become more commonplace, and are companies acting like they understand? I think what Francois is saying is that lots of people still don't understand these truths. But there is a huge contingent of people who are on board, and in that way the book has been a great success. I really like the idea of doing a Cluetrain conference. Share best practices to help the clueless. Maybe we should talk to Doc and David and those guys about doing it in Boston.

John,
Personally I think of Cluetrain as more of a list of truths (markets are conversations) than a how-to book. So I don’t know whether it is appropriate to ask if it “works” - unless we are asking, have these truths become more commonplace, and are companies acting like they understand?

I think what Francois is saying is that lots of people still don’t understand these truths. But there is a huge contingent of people who are on board, and in that way the book has been a great success. I really like the idea of doing a Cluetrain conference. Share best practices to help the clueless. Maybe we should talk to Doc and David and those guys about doing it in Boston.

]]> By: John Cass http://www.emergencemarketing.com/2007/11/01/amazing-to-see-how-many-marketers-spam/#comment-678 John Cass Sat, 03 Nov 2007 19:39:56 +0000 http://emergencemarketing.com/?p=966#comment-678 2008 is the 10th anniversary of the Cluetrain Manifesto do you think the manifesto works? Are there any examples of companies who have enacted every aspect of the thesis? I was thinking it would be wonderful to bring together the authors of the book with some critics in a one-day conference. We might also conduct some research to determine if anyone is living the dream. I think I know of some examples, but really I am not sure if even those companies are following every aspect. 2008 is the 10th anniversary of the Cluetrain Manifesto do you think the manifesto works? Are there any examples of companies who have enacted every aspect of the thesis? I was thinking it would be wonderful to bring together the authors of the book with some critics in a one-day conference. We might also conduct some research to determine if anyone is living the dream. I think I know of some examples, but really I am not sure if even those companies are following every aspect.

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