Comments on: Is the customer really in charge? http://www.emergencemarketing.com/2007/10/10/is-the-customer-really-in-charge/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Fri, 04 Jul 2008 20:13:35 +0000 http://wordpress.org/?v=2.5.1 By: jen_chan, writer SureFireWealth.com http://www.emergencemarketing.com/2007/10/10/is-the-customer-really-in-charge/#comment-675 jen_chan, writer SureFireWealth.com Mon, 15 Oct 2007 08:06:02 +0000 http://emergencemarketing.com/?p=960#comment-675 The group of people you are referring to sounds a bit like what the Diffusion of Innovation theory calls the opinion leaders. Basically, they are a small group of people who influence others on what goods are great and what goods are not-so-great...

The group of people you are referring to sounds a bit like what the Diffusion of Innovation theory calls the opinion leaders. Basically, they are a small group of people who influence others on what goods are great and what goods are not-so-great…

]]> By: jen_chan, writer SureFireWealth.com http://www.emergencemarketing.com/2007/10/10/is-the-customer-really-in-charge/#comment-674 jen_chan, writer SureFireWealth.com Mon, 15 Oct 2007 07:15:39 +0000 http://emergencemarketing.com/?p=960#comment-674 This small group you are referring to seems similar to what the Diffusion of Innovation theory calls the opinion leaders. They are a small group that decide on what is good and what is bad and the rest of the world just follows them... This small group you are referring to seems similar to what the Diffusion of Innovation theory calls the opinion leaders. They are a small group that decide on what is good and what is bad and the rest of the world just follows them…

]]> By: Stijn Vercamer http://www.emergencemarketing.com/2007/10/10/is-the-customer-really-in-charge/#comment-673 Stijn Vercamer Fri, 12 Oct 2007 11:43:58 +0000 http://emergencemarketing.com/?p=960#comment-673 This is an interesting remark which I believe to be very true. What reamains is that this minority is still under the radar and is therefore a difficult to please and very tough crowd. You can also think like this: for evey e-mail we get complaining about something, there are some hundreds of people who do not even bother to contact us. So, this 1 pct loudmouths, does probably equal more pct of our customers. This is an interesting remark which I believe to be very true. What reamains is that this minority is still under the radar and is therefore a difficult to please and very tough crowd. You can also think like this: for evey e-mail we get complaining about something, there are some hundreds of people who do not even bother to contact us. So, this 1 pct loudmouths, does probably equal more pct of our customers.

]]>