Comments on: Comparing Wal-Mart and Target on Facebook http://www.emergencemarketing.com/2007/10/01/comparing-wal-mart-and-target-on-facebook/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Sat, 05 Jul 2008 02:58:41 +0000 http://wordpress.org/?v=2.5.1 By: Jerad Kaliher http://www.emergencemarketing.com/2007/10/01/comparing-wal-mart-and-target-on-facebook/#comment-667 Jerad Kaliher Tue, 02 Oct 2007 02:00:32 +0000 http://emergencemarketing.com/?p=953#comment-667 It's interesting to see the two different approaches and styles via web 2.0. I think the real lesson is, if you want to engage an audience don't intend to market to them. Buzz is the byproduct of a solid brand and engaging content.

It’s interesting to see the two different approaches and styles via web 2.0. I think the real lesson is, if you want to engage an audience don’t intend to market to them. Buzz is the byproduct of a solid brand and engaging content.

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