In prepping for the interview with brand guru Tom Asacker tomorrow I ran across this fabulous quote in one of his thought pieces – this one his visual illumination on how to connect your brand to THEIR lives.
“Psychologists tell us that the mind is under a continual bombardment of ideas, all of which are trying to make an impression on it. The prospect, therefore, does not sit around with his mind a blank, calmly waiting for someone or something to capture his attention without a struggle. The salesman enters a field already well occupied and must fight for the undivided attention that is a successful sale.”
This was written in Modern Man in 1918!
That right 89 years ago…and who said that message overload is a new phenomenon?
Make sure to join us tomorrow – it should be fun.