Comments on: Do the dumbest marketers work for cell phone companies, or is it just T-Mobile? http://www.emergencemarketing.com/2007/09/26/do-the-dumbest-marketers-work-for-cell-phone-companies-or-is-it-just-t-mobile/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 20 Nov 2008 14:27:06 +0000 http://wordpress.org/?v=2.5.1 By: Coveralls http://www.emergencemarketing.com/2007/09/26/do-the-dumbest-marketers-work-for-cell-phone-companies-or-is-it-just-t-mobile/#comment-665 Coveralls Tue, 06 Nov 2007 11:41:54 +0000 http://emergencemarketing.com/?p=948#comment-665 I agree, simple marketing increase business by 80% by keeping 20% of your customers. Good post,

I agree, simple marketing increase business by 80% by keeping 20% of your customers. Good post,

]]> By: John Cass http://www.emergencemarketing.com/2007/09/26/do-the-dumbest-marketers-work-for-cell-phone-companies-or-is-it-just-t-mobile/#comment-664 John Cass Fri, 28 Sep 2007 21:16:36 +0000 http://emergencemarketing.com/?p=948#comment-664 This post is ripe for someone at T-Mobile to pick up on and respond. I am not a T-Mobile user, but you writing about your experience certainly does not encourage me to use them as a vendor. This post is ripe for someone at T-Mobile to pick up on and respond. I am not a T-Mobile user, but you writing about your experience certainly does not encourage me to use them as a vendor.

]]> By: Francois Gossieaux http://www.emergencemarketing.com/2007/09/26/do-the-dumbest-marketers-work-for-cell-phone-companies-or-is-it-just-t-mobile/#comment-663 Francois Gossieaux Wed, 26 Sep 2007 21:55:00 +0000 http://emergencemarketing.com/?p=948#comment-663 Andrew - thank you for the advice...but it shouldn't be up to us, as customers, to have to work hard to be able to continue to be customers... Maybe I am missing something :) The future may be in the old Lufthansa implied message - "you should be proud that you can fly with us" :) Andrew - thank you for the advice…but it shouldn’t be up to us, as customers, to have to work hard to be able to continue to be customers…

Maybe I am missing something :)
The future may be in the old Lufthansa implied message - “you should be proud that you can fly with us”
:)

]]> By: Andrew http://www.emergencemarketing.com/2007/09/26/do-the-dumbest-marketers-work-for-cell-phone-companies-or-is-it-just-t-mobile/#comment-662 Andrew Wed, 26 Sep 2007 21:35:53 +0000 http://emergencemarketing.com/?p=948#comment-662 The key with T-Mobile, or any cell company (and T-Mobile in my experience are actually the best), is to stay calm and reasonable on the phone and continue to escalate. Be persistent, move through and to supervisors. It took me 3 separate calls, 2 supervisor escalations, twice telling them I am not buying, and hanging up (only to call back for another rep), but I got the device for $278 shipped 3 day shipping to me. They started with the $400, I said no. Got down to $350, and I said no. I told them to get to $300 and I'd buy it, and they wouldn't budge...then it was rep fishing time...persistence and patience... The key with T-Mobile, or any cell company (and T-Mobile in my experience are actually the best), is to stay calm and reasonable on the phone and continue to escalate. Be persistent, move through and to supervisors. It took me 3 separate calls, 2 supervisor escalations, twice telling them I am not buying, and hanging up (only to call back for another rep), but I got the device for $278 shipped 3 day shipping to me. They started with the $400, I said no. Got down to $350, and I said no. I told them to get to $300 and I’d buy it, and they wouldn’t budge…then it was rep fishing time…persistence and patience…

]]> By: Francois Gossieaux http://www.emergencemarketing.com/2007/09/26/do-the-dumbest-marketers-work-for-cell-phone-companies-or-is-it-just-t-mobile/#comment-661 Francois Gossieaux Wed, 26 Sep 2007 20:55:37 +0000 http://emergencemarketing.com/?p=948#comment-661 I am not sure anyone is listening. I did email their media department and their VP of marketing yesterday, but so far no answer :) I am not sure anyone is listening. I did email their media department and their VP of marketing yesterday, but so far no answer :)

]]> By: Eric Weaver http://www.emergencemarketing.com/2007/09/26/do-the-dumbest-marketers-work-for-cell-phone-companies-or-is-it-just-t-mobile/#comment-660 Eric Weaver Wed, 26 Sep 2007 20:21:31 +0000 http://emergencemarketing.com/?p=948#comment-660 I FEEL YOUR PAIN! I've been with T-Mo for the past three years because AT&T pissed me off so much. But lately, T-Mo seems to be really cavalier with their customers, despite the success of the iPhone. Their lock-you-in contract is, as you pointed out, just plain stupid and - are you listening, T-Mobile? - PUNITIVE MEASURES ("anti-loyalty marketing?") WILL PREVENT CUSTOMERS WHO LEAVE FROM EVER RETURNING. It's just plain moronic...an attempt to prevent attrition through a financial gun to the head. Think anyone's listening? I FEEL YOUR PAIN!

I’ve been with T-Mo for the past three years because AT&T pissed me off so much. But lately, T-Mo seems to be really cavalier with their customers, despite the success of the iPhone.

Their lock-you-in contract is, as you pointed out, just plain stupid and - are you listening, T-Mobile? - PUNITIVE MEASURES (”anti-loyalty marketing?”) WILL PREVENT CUSTOMERS WHO LEAVE FROM EVER RETURNING.

It’s just plain moronic…an attempt to prevent attrition through a financial gun to the head.

Think anyone’s listening?

]]> By: Jim Storer http://www.emergencemarketing.com/2007/09/26/do-the-dumbest-marketers-work-for-cell-phone-companies-or-is-it-just-t-mobile/#comment-659 Jim Storer Wed, 26 Sep 2007 15:47:32 +0000 http://emergencemarketing.com/?p=948#comment-659 Sadly, it's not just T-Mobile... I had a similar experience with Verizon. I'm contemplating the $175 change fee to break my wife's contract and move her to an iPhone. I asked them to apply her contract to my Verizon account (I'm a happy BB user), but they couldn't figure out how to do it. So instead of having a data user on the hook for another 18 months, they'll probably lose me to AT&T when iPhone v2 comes out. The long term starts today guys! Sadly, it’s not just T-Mobile… I had a similar experience with Verizon. I’m contemplating the $175 change fee to break my wife’s contract and move her to an iPhone. I asked them to apply her contract to my Verizon account (I’m a happy BB user), but they couldn’t figure out how to do it. So instead of having a data user on the hook for another 18 months, they’ll probably lose me to AT&T when iPhone v2 comes out. The long term starts today guys!

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