What is the marketing potential of LinkedIn, Facebook and MySpace
Reveries.com conducted a survey on the potential of social networking sites like Facebook, LinkedIn and Myspace as media for marketing activities (pdf download of survey summary results and analysis are here). The main finding seems to be that marketers are in the very early stages of truly understanding the potential of these new networks - with only 18% of the respondents calling the potential of online social networks as a medium for marketing “huge”.
Other interesting tidbits from the survey include the fact that marketers see “word of mouth” as the most promising aspect of social networking sites, and that many pointed out that marketers should participate in the conversations that take place on those sites without interrupting them.
Unfortunately, the reality is that many spammers have already invaded Facebook, Myspace and other similar sites. Go check the walls of the most popular interest groups in Facebook to see for yourself - many are littered with posts that are total sales pitches or with information that is totally irrelevant to the group’s conversation.
[Tags: marketing social networking conversational marketing social media facebook myspace linkedin]
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