Notable and quotable around the blogosphere
Pete Blackshaw has a great post on the value of a FaceBook group which has 53,395 members who are self-proclaimed Starbucks “addicts.” Taking into consideration the Word of Mouth effect, he estimates the value of this advocacy group at $100M.
Debi Jones from Mobilejones.com has a great article on attention and the mobile web 2.0. With mobile phone operators knowing exactly who you are, and increasingly knowing where you are, the mobile user click stream is rapidly becoming much more valuable than regular web user click streams. Look for powerful datamining capabilities coming to mobile operators to help marketers take advantage of this goldmine - and for bad marketers to pester you with spam on your mobile phone…
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.








Leave a Reply