Comments on: Leveraging social media to deal with a corporate public affair’s nightmare http://www.emergencemarketing.com/2007/08/13/leveraging-social-media-to-deal-with-a-corporate-public-affairs-nightmare/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Fri, 04 Jul 2008 19:51:08 +0000 http://wordpress.org/?v=2.5.1 By: shoppingbasket http://www.emergencemarketing.com/2007/08/13/leveraging-social-media-to-deal-with-a-corporate-public-affairs-nightmare/#comment-651 shoppingbasket Mon, 13 Aug 2007 19:22:04 +0000 http://emergencemarketing.com/?p=931#comment-651 Absolutely. I’m curious to see how far the ripples go. Is the world ready for corporate giants to don a human face and enter into open conversation? I’m sure the bloggers and the blog-aware out there will be receptive of the method even if they disagree with the corporate position. But will the general public pick up on the discussion? Will the message reach mainstream media? And will J&J manage to keep the topic alive and fresh as events unfurl without getting bogged down in legal mumbo jumbo or excessive self-justification, either of which could alienate readers? Topic picked up at <a href="http://shoppingbasket.wordpress.com/2007/08/13/jnj-crisis-management-turns-to-blogging/" rel="nofollow">shoppingbasket.wordpress.com</a>.

Absolutely. I’m curious to see how far the ripples go. Is the world ready for corporate giants to don a human face and enter into open conversation? I’m sure the bloggers and the blog-aware out there will be receptive of the method even if they disagree with the corporate position. But will the general public pick up on the discussion? Will the message reach mainstream media?

And will J&J manage to keep the topic alive and fresh as events unfurl without getting bogged down in legal mumbo jumbo or excessive self-justification, either of which could alienate readers?

Topic picked up at shoppingbasket.wordpress.com.

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