64% of emails get read on mobile devices…
…and chances are that your email campaigns look like crap on those devices.
New research from MarketingSherpa indeed shows that 64% of all emails get read on mobile devices (available for free for a period of time here). The article has some recommendations on what to do if you are a heavy email marketer, and also contains some interesting stats on mobile email usage.
[Tags: email marketing mobile email direct marketing]
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