64% of emails get read on mobile devices…

64% of emails get read on mobile devices…

July 25th, 2007 francois Posted in marketing | No Comments »

…and chances are that your email campaigns look like crap on those devices.

New research from MarketingSherpa indeed shows that 64% of all emails get read on mobile devices (available for free for a period of time here). The article has some recommendations on what to do if you are a heavy email marketer, and also contains some interesting stats on mobile email usage.

[Tags: email marketing mobile email direct marketing]

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