Sony to share PlayStation data
The Boston Globe today reports that Sony will start sharing PlayStation data with Nielsen in an effort to boost sales. The plan is to lure game developers by better understanding advertising behavior in games.
Don’t you think that the main cause for lagging PS3 console sales is that they have passed the upper limit of price elasticity for game consoles? If you look at the embedded Blue Ray DVD player you might consider it a bargain at $599. Most people, however, are not buying a DVD player when they consider buying a PS3, they are buying a game console – often times for their children -, and for a game console $599 is one heck of a stiff price.
Pricing 101…
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