This morning I got to attend a series of sessions on mobile communities and user generated content – a topic near and dear to my heart, especially as I am preparing to take on the chairmanship of the 2nd annual Community 2.0 Conference which will be held next year. It was quite disappointing to hear that the two main business models that panelist could come up with during that discussion were subscription and advertising based models. Is there really no value in harvesting the content generated from multi-million user based communities and package it up in such a way that it can be sold back to vendors? Not only would that provide higher value to vendors than standard click-through advertising, it might actually benefit the users as well.
Another surprising factoid is that at this conference press representatives do not get fed… If you are from the press corps, you pay for your own food. What a great model to save money from those freeloaders 🙂