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	<title>Comments on: When you get a low ROI as a customer</title>
	<atom:link href="http://www.emergencemarketing.com/2007/05/09/when-you-get-a-low-roi-as-a-customer/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.emergencemarketing.com/2007/05/09/when-you-get-a-low-roi-as-a-customer/</link>
	<description>Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies</description>
	<pubDate>Fri, 29 Aug 2008 01:50:33 +0000</pubDate>
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		<title>By: J</title>
		<link>http://www.emergencemarketing.com/2007/05/09/when-you-get-a-low-roi-as-a-customer/#comment-643</link>
		<dc:creator>J</dc:creator>
		<pubDate>Tue, 18 Sep 2007 18:29:43 +0000</pubDate>
		<guid isPermaLink="false">http://emergencemarketing.com/?p=901#comment-643</guid>
		<description>FWIW, I heard TMO dumped their $100M+ multi-year Siebel rocket-ship earlier this year...  that was supposed to bring all of this together.  Unfortunately,  the Biz and IT were never able to get on the same page...  primarily due to executives past experiences (AT&#038;T).


Do you know what the #1 application used in a TMO call center? Notepad.
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		<content:encoded><![CDATA[<script type='text/javascript' src='http://www.sezwho.com/widgets/profile/js_output/wp/limau-orange-01/1.3/1.3/89751d15b267e1e29548f9cf03bfdada/475d4e1070baa'></script><script type="text/javascript">var sz_global_config_params = {cppluginurl:"http://www.emergencemarketing.com/wp-content/plugins/sezwho",cpserverurl:"http://www.sezwho.com", sitekey:"89751d15b267e1e29548f9cf03bfdada",blogkey:"475d4e1070baa",blogid:"0", plugin_version:"1.3"} ; </script><p>FWIW, I heard TMO dumped their $100M+ multi-year Siebel rocket-ship earlier this year&#8230;  that was supposed to bring all of this together.  Unfortunately,  the Biz and IT were never able to get on the same page&#8230;  primarily due to executives past experiences (AT&#038;T).</p>
<p>Do you know what the #1 application used in a TMO call center? Notepad.<script type="text/javascript" id="szCommentHiddenTag:643">var sz_comment_config_params = {use_cross_domain_posting:1,post_id:"901", comment_rating_submit_path:"/cpratingsubmit.php",sortOrder:"",sz_auto_comment:0,sz_auto_option_bar:0,comment_number:3, sz_comment_data:[]};sz_comment_config_params.sz_comment_data[0]= {comment_id:"643", comment_author:"J", comment_author_url:"", comment_author_email:"uCjaJJAwhrM58%2BzdBr5NKKaV0gqemLyoYK2mwPWQl4iP690rrxPzKLh6a84ywiAztK0BFmoEsiEAy7zr9ulpHK4ETrm90FZx1JC2CjyYqyp64Gmvs4tJgFui7vEE6w3P56pxlms45OtqupU7Ss8Kp29DyuZ0O4lbnQW5JIeEV5I%3D",sz_score:"5.0",comment_score:"5.0"};</script></p>
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		<title>By: francois gossieaux</title>
		<link>http://www.emergencemarketing.com/2007/05/09/when-you-get-a-low-roi-as-a-customer/#comment-642</link>
		<dc:creator>francois gossieaux</dc:creator>
		<pubDate>Wed, 09 May 2007 19:26:11 +0000</pubDate>
		<guid isPermaLink="false">http://emergencemarketing.com/?p=901#comment-642</guid>
		<description>I agree with you...

The funny end of the story (well at least for now) is that they sent me two monitors, even though my order confirmation clearly shows only one being ordered.
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		<content:encoded><![CDATA[<p>I agree with you&#8230;</p>
<p>The funny end of the story (well at least for now) is that they sent me two monitors, even though my order confirmation clearly shows only one being ordered.<script type="text/javascript" id="szCommentHiddenTag:642">sz_comment_config_params.sz_comment_data[1]= {comment_id:"642", comment_author:"francois%20gossieaux", comment_author_url:"http://www.emergencemarketing.com", comment_author_email:"LrAC%2B98RgRNdy6QFmRen%2B5d7aSp5uLcfMUAd7DrCQmyJGlp%2FwOnxNvhdx5UTzV5B5mw0XAHKLuxN8Nbg4pSflA3eO5%2FqWAqJpV7PdkYDQyIDkTicE%2FO995lTIsAyHnKe1K%2FE%2FoXJ4MF9D0WejWfDy7xVErXYV4UcABGzKXboMAM%3D",sz_score:"5.6",comment_score:"5.0"};</script></p>
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		<title>By: E. Long</title>
		<link>http://www.emergencemarketing.com/2007/05/09/when-you-get-a-low-roi-as-a-customer/#comment-641</link>
		<dc:creator>E. Long</dc:creator>
		<pubDate>Wed, 09 May 2007 12:55:29 +0000</pubDate>
		<guid isPermaLink="false">http://emergencemarketing.com/?p=901#comment-641</guid>
		<description>From a systems standpoint, it's not always that easy to make two systems talk to each other, or use a centralized, customer-centric system. In many cases, businesses are running newer systems with some form of enterprise/mainframe backend that they push data to and extract data from through a series of batch processes throughout the day.

In your situation, you are dealing with (what appears to be) functionally different divisions within HP, each running under different rules of doing business. I agree however that a web experience should be the same, but this is not always feasible since different divisions operate under different budgets and business climate pressures.

Companies don't always have the luxury of building a system from scratch that is customer-centric. This is the case with the CRM system and the phone system at T-Mobile as well as the consumer vs. small business website at HP.

The cost of creating a centralized system represents a huge investment in consolidating years' worth of data from multiple legacy systems into one centralized system. Aside from cost, doing this without interrupting existing business processes with customers is also expensive and timely. In HP's case, this is an acceptable risk because the top 20% of their customers that bring in 80% of the revenue most likely don't cross the boundaries between consumer and small business.

Good points nonetheless, and I hope it's an issue CIO's and CTO's address as companies move towards being more customer-focused in all customer touch-points of their organizations.
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		<content:encoded><![CDATA[<p>From a systems standpoint, it&#8217;s not always that easy to make two systems talk to each other, or use a centralized, customer-centric system. In many cases, businesses are running newer systems with some form of enterprise/mainframe backend that they push data to and extract data from through a series of batch processes throughout the day.</p>
<p>In your situation, you are dealing with (what appears to be) functionally different divisions within HP, each running under different rules of doing business. I agree however that a web experience should be the same, but this is not always feasible since different divisions operate under different budgets and business climate pressures.</p>
<p>Companies don&#8217;t always have the luxury of building a system from scratch that is customer-centric. This is the case with the CRM system and the phone system at T-Mobile as well as the consumer vs. small business website at HP.</p>
<p>The cost of creating a centralized system represents a huge investment in consolidating years&#8217; worth of data from multiple legacy systems into one centralized system. Aside from cost, doing this without interrupting existing business processes with customers is also expensive and timely. In HP&#8217;s case, this is an acceptable risk because the top 20% of their customers that bring in 80% of the revenue most likely don&#8217;t cross the boundaries between consumer and small business.</p>
<p>Good points nonetheless, and I hope it&#8217;s an issue CIO&#8217;s and CTO&#8217;s address as companies move towards being more customer-focused in all customer touch-points of their organizations.<script type="text/javascript" id="szCommentHiddenTag:641">sz_comment_config_params.sz_comment_data[2]= {comment_id:"641", comment_author:"E.%20Long", comment_author_url:"http://www.negate.net", comment_author_email:"dtW07aCNTwFmMNC4trbYT1z5%2BB2UDz761BgqWqgxK3ALjvAbUSimuZ%2BDGSxQOT6DEJGK5UmT39fQekMN45CJS5rxKXXUJQFjZNAvdzzP2zLB07yvKHIacKueG5aXSkENPonDzfVod8ILicXO0ppGIIDJ4SIA1of%2FrEBcHvpO%2FPI%3D",sz_score:"5.0",comment_score:"5.0"};if(!(!(/Safari|Konqueror|KHTML/gi).test(navigator.userAgent) &&!navigator.userAgent.match(/opera/gi) && navigator.userAgent.match(/msie/gi))) if (window.SezWho.Utils.callJSFramework)SezWho.Utils.callJSFramework();</script></p>
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