emergencemarketing.com

I have been looking for a group “to-do” list for a long time, and never really found what I was looking for. Most to-do lists are for individual usage – which is not what I am looking for. And unless you are Google, I do not even get why people bother developing those apps as there are a ton of applications on people’s desktop that already have that service integrated – for free.

But as far as a simple group task list for truly distributed teams….there isn’t much available. I finally found a solution that looked promising….integrating/synchronizing with Google calendar, etc. – all for $15. So I bought it thinking that would solve my problem. Except that when I tried to invite one of my closest associates, it required that he too buy that same application. That was almost a week ago, and of course that has not happened yet.

How can people do that? Group applications already have plenty of barriers to adoption to overcome – so why a company would artificially add one extra barrier in the mix is a mystery to me. I bet you that most “potential” users of this app would use it with teams of 2-3 people. So if that is the case, charge the buyer of the app $30-50 instead of trying to get $15 from all the users. That way you may end up with some real users instead of frustrated buyers.

Elementary…my dear Watson…

[Tags: barrier to adoption group application]

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