Comments on: Think beyond the product itself when identifying customer needs http://www.emergencemarketing.com/2007/03/27/think-beyond-the-product-itself-when-identifying-customer-needs/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 02 Feb 2012 20:00:16 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Ron West http://www.emergencemarketing.com/2007/03/27/think-beyond-the-product-itself-when-identifying-customer-needs/comment-page-1/#comment-638 Ron West Tue, 27 Mar 2007 08:42:52 +0000 http://emergencemarketing.com/?p=886#comment-638 I completely agree. Key statement here: "Many products in the marketplace have reached or surpassed their functionality saturation point - that point where new features largely go unused and are no longer used as a competitive differentiator" We have tons of features that will go unused in all of the software packages we buy. I completely agree. Key statement here: “Many products in the marketplace have reached or surpassed their functionality saturation point – that point where new features largely go unused and are no longer used as a competitive differentiator”

We have tons of features that will go unused in all of the software packages we buy.

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