A new survey of Second Lifers found that 72% of the respondents expressed themselves as being disappointed with the activities of companies in Second Life. More than one third of them had no clue that brands were even present in Second Life and 42% thought they constituted a short term trend. Just 7% consider that it has a positive influence on brand image and their future buying behaviour.
Interestingly enough, the most positively judged were brands from industries such as hotels and retail, companies which already have significant experience of location and experience marketing gained in the real world.
(via MIT Advertising Lab]