I just got back from the Community 2.0 conference, for which I organized and managed the program. We had almost 70 speakers, moderators and provocateurs – but as expected, some of the most interesting ideas and thoughts did not come from the stage but from the rich discussions and interactions on the future of communities that everyone was having from morning to night.
In hindsight the Community 2.0 moniker was a good one. Many attendees who had been been part of the first business community wave – the one a decade or more ago, which did not materialize – were seeing signs that this wave was much more real, and based on vastly different motivations. An informal poll showed that more than 60% of the audience was already involved with running and integrating communities as part of their business. As one attendee said during a “panel from the audience” session – when a competitor starts competing by leveraging communities, you have no choice but to respond by leveraging communities yourself. At this point the effects of successful community management are game-changing, not level-setting.
I will post additional feedback from the conference on the Future of Communities blog as well as summarize what is happening with the new community association on the CMMC blog. I will also return to a more regular blogging schedule on this blog, with many fresh thoughts on marketing and innovation.