These are three great questions.

For the customers I’d say the answer is “depends”. Most people are uncomfortable at best with negotiation and unable to negotiate at worse. If the a fair price is being offered the cutomer and if it is the same price everyone pays all in all it’s a good for all around.

One price selling is usually good for an auto’s resale value if it is the same for everyone buying the car.

Overall I think that the dealership and manufactuer gain a great deal of good will among buyers with a practice like this.

This is from a US perspective. I really don’t know what the auto industry’s reputation is in Europe.

I worked for Saturn here in the US for three years and I saw first hand the results of a brand that utilized this sort of sales model.

Thanks for offering up such a good conversation.

Keep creating,
Mike