New Real Beauty Campaign by Dove

New Real Beauty Campaign by Dove

February 14th, 2007 francois Posted in advertising |

This one from the UK…(via 50 plus marketing)

Link here for RSS subscribers.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “New Real Beauty Campaign by Dove”

Paul Sweeney Says:
February 20th, 2007 at 6:38 am

Does this add point to a subtle repositioning of the brand campaign from lets get away from media ideals of beauty, to a product aimed at the older woman?

Leave a Reply

« How much would you pay for a latte while playing XBox or PS3 games?

Upcoming Community 2.0 Conference »

Recent Posts
Recent Comments
Categories
- 13 (1)
- adoption of innovation (8)
- advertising (59)
- announcements (3)
- best practices (19)
- blogging (62)
- book pointers (14)
- branding (39)
- business model innovation (8)
- buying behaviour (11)
- Collaboration (4)
- communities (53)
- Consumer generated media (27)
- Corante (24)
- customer service (36)
- direct marketing (6)
- human resources (38)
- innovation (34)
- Interesting Links (406)
- internet (10)
- knowledge management (4)
- marketing (231)
- marketing communications (24)
- marketing death valley (17)
- podcasting (1)
- pricing (5)
- privacy (1)
- product innovation (42)
- public relations (5)
- random brainsqualls (94)
- RSS (6)
- sales (2)
- self-organization (12)
- seo (2)
- service innovation (1)
- SNCR (1)
- social innovation (5)
- social media (13)
- social networking (51)
- Strategy (76)
- tagging (15)
- technology enablement (57)
- video of the day (18)
- web 2.0 (6)
- word of mouth (47)
- worst practices (51)
Archives
Tags
advertising beelinelabs brand buying behavior cgm CMO cmo 2.0 columbia communities community community 2.0 community management craig newmark customer care customer service facebook hr humor innovation lenovo marketing marketing 2.0 marketing roi marketing strategy measurement messaging MetLife metlife sucks newcommforum politics positioning PR ROI sales SNCR social media social media marketing social networking social networks society of new communications research tribalization trust voice of the customer wom word of mouth
Research papers
- On persuading ambivalent buyers

About
- About - bio

Subscribe

Enter your email address:
Delivered by FeedBurner
Recent Visitors
Also Catch Me At

View my page on Marketing 2.0

Weekl"ish" Digest

Sign up for our weekly (we try) email newsletter, MarketHum Intelligencer, with pointers to the best commentary from around the blogosphere on marketing and innovation.

MarketHum Intelligencer Signup
Email:

For Email Marketing you can trust

View our Archive
Recognition
Twitter

follow fgossieaux at http://twitter.com
Contact