Comments on: New Real Beauty Campaign by Dove http://www.emergencemarketing.com/2007/02/14/new-real-beauty-campaign-by-dove/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 20 Nov 2008 18:01:59 +0000 http://wordpress.org/?v=2.5.1 By: Paul Sweeney http://www.emergencemarketing.com/2007/02/14/new-real-beauty-campaign-by-dove/#comment-630 Paul Sweeney Tue, 20 Feb 2007 06:38:10 +0000 http://emergencemarketing.com/?p=866#comment-630 Does this add point to a subtle repositioning of the brand campaign from lets get away from media ideals of beauty, to a product aimed at the older woman?

Does this add point to a subtle repositioning of the brand campaign from lets get away from media ideals of beauty, to a product aimed at the older woman?

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