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FASTforward ‘07 – a project we were paid to support, and where we spent most of last week – was a great success. The FASTforward Blog, which we origianlly launched as a companion blog to the conference, but which quickly evolved into a central repository for thinking around Enterprise 2.0, has some great interviews with some of the speakers who presented at the conference.

Interviews by David Weinberger, in no particular order:

• Chris Anderson, editor of Wired and author of “The Long Tail”
• John Battelle, author, blogger, editor, media entrepreneur
• Jeanette Borzo of the Economist Intelligence Unit
• Matthew Brown, a senior analyst at Forrester Research
• John Markus Lervik, founder and CEO of Fast
• Carl Frappaolo of the Delphi Group
• Stephen Gallagher, Senior Director at Accenture
• Susan Feldman, IDC
• Dorothea Herrey of Dow Jones Consumer Media Group
• Bill Inmon of Inmon Data Systems
• Dan Keldsen of the Delphi Group
• Zia Zaman, Fast
• Lydia Loizides, former exec of techn and emerging media at Interpublic Media
• Andrew McAfee of Harvard Business School
• Tom Mandel of ConnectBeam
• Kathleen Gilroy, Otter Group
• Hadley Reynolds, Fast
• Jim McGee of the Huron Consulting Group
• Tim O’Reilly, O’Reilly Media
• James Robertson of Step Two Designs
• Michael Schrage, MIT
• Euan Semple, consultant, formerly of BBC
• Sandeep Swadia, Fast
• David Watson, Digital Media at Disney/ABC

Interviews by Kathleen Gilroy:

• “The meaning of search“
• a montage of statements by conference participants on the meaning and future of search
• Tim O’Reilly:
• Web 2.0 is defined by building systems that get better as much people use them. This means asymmetric competition in the information business. But there are opportunities to work in the global information commons. O’Reilly hosted a panel where he interviewed the search person from Reed and the head of business development for Fast. They discussed producing more contextual search and looking at federated search where the data coming from multiple customers was combined and made available.
• Andrew McAfee:
• Enterprise 2.0 is about new forms of collaboration and unlike previous enterprise computing efforts, e20 enables the expression and capture of judgement.
• E20 will not happen just by building new technologies and expecting people to use them. It is hard to get e20 to become part of the DNA of a company and it will require sustained management and leadership through coaching, rewards and incentives, leadership, and building a culture that is attuned to the benefits of working in this new way.
• E20 is very different from groupware (Notes, Sharepoint) in that it is very unstructured. Groupware often failed because it demanded too many rules and the terms of interaction were defined from the start.
• Ray Lane on the “interpersonal enterprise”

Related posts:
Andrew McAfee – FastForwarding to a Better Understanding, part 1
Rod Boothby – Message From FASTForward: Search Changes Everything

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