The community-driven marketing department – a romantic notion or a possible reality?
In a couple of different discussions (on this blog as well as on the Future of Communities blog) I was taken to task over the suggestion that a company could eliminate their marketing department and replace it with customer communities much like what happened at Ducati.
Over at the Future of Communities blog I looked at what it would take to replace a traditional marketing department with a more lightweight community-based group – concluding that while you may not want to get rid of your marketing department, you should definitely look into making it much more community-driven.
[Tags: communities community management marketing community marketing]
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