I stumbled across the Kathy Sierra article perusing del.icio.us and then stumbled onto here. This post goes on to confirm a phenomenon that the general public is slowly beginning to realize. North American culture is getting more and more fractured. Common cultural experiences still exist, but are dwindling rapidly in the face of an almost infinite selection of choices. Technology has empowered an exponentially growing number of entrepreneurial competitors vying for a comparatively static number of consumers, cutting the pie into ever-shrinking slices of the market.

There’s no question that businesses, large and small, have to rise to the occasion and adapt to these rapid changes. Small businesses will have the advantage because their smaller size allows for flexibility and nimbleness whereas the larger corporations will need extra time to steer their tankers clear of the ice floes ahead.