AdAge picks on the BofA video
AdAge today picked on the recent corporate ode to the Bank Of America and MBNA merger, which was caught on video, uploaded to YouTube and viewed hundreds of thousands of times- calling it a “Ghastly Brand Embarassment,” and saying “you’ll feel a deep-seated embarrassment unparalleled since you were caught in flagrante by your girlfriend’s father.”
I think we called the other kind of CGC – Corporate Generated Crap.
[Tags: cgc viral marketing consumer+generated+content cgm]
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Leave a Reply