links for 2006-11-16

November 16th, 2006 delicious Posted in Interesting Links |

MarketingNPV - Is There a Reliable Way to Measure Word-of-Mouth Marketing?

Great article on word of mouth marketing and the different ways to measure it. The only missing part is the role of ethics in protecting this marketing tool

(tags: wom word-of-mouth viralmarketing)

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links for 2006-11-16

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links for 2006-11-16

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