Using an executive blog to “control” the message…

November 14th, 2006 francois Posted in blogging, marketing |

Nick Car over at Rough Type has an interesting post on how AOL Ted Leonsis used his blog to control his message. He calls it defensive blogging - a blogger who’s main goal is not to engage in a conversation but to gain more control over the results that show up when people Google you.

[Tags: blogging conversation messaging]

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Using an executive blog to “control” the message…

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