Peer pressure in Social Media
Giovanni Rodriguez found that the business benefits of social media are becoming quite apparent, but the pressure to stand out — and do something different — is mounting (disclosure – I am on the advisory board of Hubbub PR). He starts his excellent post by saying that: “There’s no question – the early success of peer-driven, social-media programs will put pressure on businesses to both adapt and adopt. But, for some leaders, there’s another question: in a world where everyone participates, what does it mean to lead?”
In their rush to stand out, companies and people will screw it up – let’s just hope that they don’t break it for the rest of us.
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