Comments on: Customer communities do pay off! http://www.emergencemarketing.com/2006/10/31/customer-communities-do-pay-off/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Sun, 12 Oct 2008 08:47:00 +0000 http://wordpress.org/?v=2.5.1 By: francois gossieaux http://www.emergencemarketing.com/2006/10/31/customer-communities-do-pay-off/#comment-572 francois gossieaux Mon, 04 Dec 2006 18:54:30 +0000 http://emergencemarketing.com/?p=788#comment-572 Paul - thank you for your comment on the post. I would love to see the complete study. I had also emailed you but unfortunately used the wrong email address. Hopefully we can connect live sometimes soon!

Paul - thank you for your comment on the post. I would love to see the complete study. I had also emailed you but unfortunately used the wrong email address. Hopefully we can connect live sometimes soon!

]]> By: Paul Dholakia http://www.emergencemarketing.com/2006/10/31/customer-communities-do-pay-off/#comment-571 Paul Dholakia Mon, 04 Dec 2006 18:31:49 +0000 http://emergencemarketing.com/?p=788#comment-571 Hi Francois: Just came across your very thoughtful analysis of our HBR piece. It was indeed a controlled field experiment. The HBR piece was only a very short synopsis, I will be happy to share the full-length academic article if any one is interested. Hi Francois:
Just came across your very thoughtful analysis of our HBR piece. It was indeed a controlled field experiment. The HBR piece was only a very short synopsis, I will be happy to share the full-length academic article if any one is interested.

]]> By: francois gossieaux http://www.emergencemarketing.com/2006/10/31/customer-communities-do-pay-off/#comment-570 francois gossieaux Fri, 24 Nov 2006 09:57:15 +0000 http://emergencemarketing.com/?p=788#comment-570 Patty - thank you for the comment. It is amazing that so many people do not get those basics. Another issue is that most companies will fail because of underfunding these projects. Patty - thank you for the comment. It is amazing that so many people do not get those basics. Another issue is that most companies will fail because of underfunding these projects.

]]> By: Patricia Seybold http://www.emergencemarketing.com/2006/10/31/customer-communities-do-pay-off/#comment-569 Patricia Seybold Fri, 24 Nov 2006 08:42:37 +0000 http://emergencemarketing.com/?p=788#comment-569 Thanks for this post--useful pointer! I particularly like your cautions about the fact that 1) you shouldn't lead with community technology and 2) that you need both a large enough customer base and 3) enough active engagement by execs, employees, and partners as well as partners to make a community work! Keep the insights coming!! Patty Seybold Thanks for this post–useful pointer! I particularly like your cautions about the fact that 1) you shouldn’t lead with community technology and 2) that you need both a large enough customer base and 3) enough active engagement by execs, employees, and partners as well as partners to make a community work!

Keep the insights coming!!

Patty Seybold

]]> By: francois gossieaux http://www.emergencemarketing.com/2006/10/31/customer-communities-do-pay-off/#comment-568 francois gossieaux Wed, 01 Nov 2006 04:55:19 +0000 http://emergencemarketing.com/?p=788#comment-568 The people who were asked to join vs. those that were left as a control group were selected randomly. I am not sure if that is the piece that is missing. The people who were asked to join vs. those that were left as a control group were selected randomly. I am not sure if that is the piece that is missing.

]]> By: marcus http://www.emergencemarketing.com/2006/10/31/customer-communities-do-pay-off/#comment-567 marcus Wed, 01 Nov 2006 00:53:56 +0000 http://emergencemarketing.com/?p=788#comment-567 another great example of people getting duped by statistics involving parties who were self-selective. it's sad. this survey only does good to those who want to prove a point. to anyone who knows anything about the reliability of a self-selected control group (i.e. those more likely to be pre-disposed towards passionate E-Bay usage), will not look past the first couple paragraphs of this "study". another great example of people getting duped by statistics involving parties who were self-selective.

it’s sad.

this survey only does good to those who want to prove a point. to anyone who knows anything about the reliability of a self-selected control group (i.e. those more likely to be pre-disposed towards passionate E-Bay usage), will not look past the first couple paragraphs of this “study”.

]]> By: PaulSweeney http://www.emergencemarketing.com/2006/10/31/customer-communities-do-pay-off/#comment-566 PaulSweeney Tue, 31 Oct 2006 15:32:55 +0000 http://emergencemarketing.com/?p=788#comment-566 Another great find. I've referenced you and the article. Keep up the good work! Interested in finding out more about your community 2.0.... Another great find. I’ve referenced you and the article. Keep up the good work! Interested in finding out more about your community 2.0….

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