The web numbers that count
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Many people are confused about web metrics and especially blogging metrics – who’s numbers can you trust, what is important, etc. The problem and the confusion become even bigger when you start using Ajax – which does not refresh the page when you request something -, and RSS – with most solutions not counting those readers unless they click through your article to come and read at least parts of it on your site.
Heather Green at Business Week spent some time looking at all those issues and wrote a great article on the subject – one that even non-geeks will be able to appreciate.
The bottom line is that we really need some new measurement sticks…
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