Buyer expectations for a new water
It is funny to see how an 11 year old evaluates a new water. The following is a dialog I had with my son tonight in the supermarket:
my son: Daddy, can I try a bottle of Fiji Water
me: sure, take one
him: I want to find out why Fiji water is so famous (not sure where he got that)
(after evaluating the labels)
him: oh – it comes from the island of Fiji – do you know where that is?
me: sure
him: and it’s artesian water, what does that mean?
me: it comes from artesian wells, which fill up with ground water
him: hmm…
(later in the car)
him: can I have my famous water
me: sure
(after taking the first sip)
him: wow – this is really watery
me: HAH – what did you expect from water
him: no, you don’t understand – I mean it has absolutely no taste – it’s like air. Poland Spring does not taste like air…
me: HAH
him: but that is GOOD – it means it is real pure water
me: I see…
Not sure what you are looking for when tasting a new water, but this was sort of enlightening to me…marketing water is obviously not something that comes natural to me 
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October 7th, 2006 at 1:17 pm
Very funny conversation — and perhaps not so different from how a grown-up would talk about bottled water.
(Where the devil did he get “famous water” from???)
October 7th, 2006 at 4:13 pm
I went to ask my son again and he corrected me – claiming not to have called it “famous,” but “special.”
When I asked him where he heard that – the answer was “everybody says it’s the best.”
Fiji water must be doing something right in the tween market