Comments on: Thriving on the edge of chaos http://www.emergencemarketing.com/2006/09/28/thriving-on-the-edge-of-chaos/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Fri, 29 Aug 2008 19:09:56 +0000 http://wordpress.org/?v=2.5.1 By: francois gossieaux http://www.emergencemarketing.com/2006/09/28/thriving-on-the-edge-of-chaos/#comment-539 francois gossieaux Fri, 06 Oct 2006 06:11:27 +0000 http://emergencemarketing.com/?p=751#comment-539 That is so true - and not just in pharma. Large companies do benefit from inertia - but eventually (and eventually comes faster and faster) they too have to change or face extinction.

That is so true - and not just in pharma. Large companies do benefit from inertia - but eventually (and eventually comes faster and faster) they too have to change or face extinction.

]]> By: Lee White http://www.emergencemarketing.com/2006/09/28/thriving-on-the-edge-of-chaos/#comment-538 Lee White Thu, 05 Oct 2006 15:11:48 +0000 http://emergencemarketing.com/?p=751#comment-538 I enjoyed the post. I missed the source article (truth is I have stopped reading MSM unless someone points me to it). I agree that letting go of control is the way of the future. The problem is that many companies and industries are still being successful following the "status quo + incremental improvement" path. It is hard in those cases to get traction with this line of thought. Is it a matter of just waiting until something breaks bad enough for these industries? (For help reading between the lines, I work for a Big Pharma company.) I enjoyed the post. I missed the source article (truth is I have stopped reading MSM unless someone points me to it). I agree that letting go of control is the way of the future. The problem is that many companies and industries are still being successful following the “status quo + incremental improvement” path. It is hard in those cases to get traction with this line of thought. Is it a matter of just waiting until something breaks bad enough for these industries? (For help reading between the lines, I work for a Big Pharma company.)

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