ClickZ Experts has an interesting article on Social Network Marketing by Sean Carton. In it he lists some of the profiles of advertisers on MySpace.
- Helga – for Volkswagen, a 25 year old female from Germany has 9144 friends
- The Original MySpace Burger King King – male, 52yo – has 3255 friends (he’s probably too old for MySpace)
- Smart – the Wendy’s Square – a 28 yo single male (and with an unsure orientation) – has 79,840 friends
It all looks pretty cheesy – surely there must be better ways to promote products to the youth market.